2011 saw an across the board rise in the use social media platform in Australia. Facebook growth and engagement rose to over 11 million average monthly views whilst Twitter (2.8 million) and LinkedIn (2 million) have almost doubled their user numbers. Video continues to explode with YouTube increasing its audience by 4 million whilst new entrant Google Plus has over 500,000 Australians signed up to the site.
Now social media usage is main stream how will companies and brands differentiate themselves when it comes to their social media marketing programs in 2012 ? It is no longer as simple as launching a Facebook twitter and YouTube channel or picking the top 10 influencers in a particular industry to engage with. Sustainable business growth through social media requires planning, a real time mindset and to be embraced wholly across the organization in order for it to be successful.
Last year some of the major topics I blogged about were social TV, Social Commerce, the new sharing economy and the intersection of mobile and social. The below presentation is a collection of some of the main trends that i believe will play a part in the Australian social media marketing landscape over the next 12 months to varying degrees.
I will be interested to see how these predictions play out in the local marketplace and look forward to covering Australian case studies in the next twelve months as more and more Australian companies move from Novice to intermediate and advanced stages of being a social business operating in the real-time always on business environment.
I look forward to you letting me know what you think of these trends and welcome all comments so please feel free to reach out and connect with me