At the moment most online marketing is geared to visibility in Google but I am going to go out on a limb and predict in the next two years social media will have overtaken Google as the main method by which we find out information about goods and services.
The 5 ways that social media is changing our lives” puts into context that whilst Companies currently are spending thousands of dollars each year to rank highly in Google this will be a thing of the past if the in the not too distant future and that the whole way to do marketing is fundamentally changing at an alarming rate which companies are struggling to keep up with.
With US Corporate’s such as P&G now willing to pay for advertising based on Customer engagement and the birth of the real-time web as a viable form of marketing for companies, is it any wonder that people who used to turn to Google for the latest information now turn to Twitter search instead .
It therefore really comes as no real surprise Google is about to unveil social search in an attempt to protect its online monopoly BUT perhaps more interesting is the news that very soon Bing will have access to all of twitters search feed so you will be able to search Bing for public tweets which is a pretty major coup for Microsoft.
The development of the real time web furthermore has prompted prominent technology blogger Louis Gray to declare “did you know there is a second parallel internet and its name is Twitter and forget about linking instead of re-tweeting .That’s the old way of web 1.0 dinosaurs"
So why not ponder how much time do you spend floating in and out of the real time web and static websites on a daily basis and how will your marketing be geared to these very different domains.
Watch Louis Gray’s fascinating take on the real time web below and make up your own mind what the future has in store for you and your online marketing!