This week I had the opportunity to present to the Billy Blue school of design here in Sydney on the theme of personal branding (see presentation below) and it was great to spend some time researching a subject dear to my heart and getting some feedback from a different audience for a pleasant change.
I have previously written about personal branding and failure but this subject introduced me to the idea of life stream which as been pioneered by a few commentators so I thought I take this opportunity to provide you with some information if your not already aware of the concept.
David Armano introduced me to the idea a while back but I didn’t take much notice to be honest but it was Steve Rubel more recently and a fantastic post by the New York Times about Obama being the new media president that really opened my eyes to the concept which left me in no uncertain doubt that when we think of our personal brands that we promote them through the many different streams of information that now percolate the web. It is not enough to simply have a website or a blog and that we have to engage with our audiences in the many different places they now can be found to achieve our goals.
For a definitive explanation of streams go to the excellent blog by John Borthwick
How we bring it all together is perhaps the most interesting question we face as the environment is constantly evolving into a more social context. All the more topical in the week that Facebook bought Friendfeed perhaps one of the best pieces of social technology that aggregates all of our streams of information.
As Mark Zuckerberg said some time ago now when discussing life streams
“Lifestreams are continuous stream of information that delivers a deeper understanding for everyone participating in them . As this happens, people will no longer come to Facebook to consume a particular piece or type of content, but to consume and participate in the stream itself.”