Great video from the US Business Marketing Association 2009 Unlearn Conference which is an Inspired remake of the 1958 classic McGraw Hill advertising “The Man In The Chair” which at the time was one of the most effective and influential ads of its genre.
The new version neatly puts into context that it is too easy to get caught up in arguing the merits of social media marketing today, whilst the fundamentals of marketing communications haven’t changed that much.
So with this in mind what should the vision for a modern organisations any marketing communications comprise of?
Surely it should be to develop a unique and compelling product which is:
- Easy to find – when researching in Google, my favourite communities, & business directories
- Easy & convenient to engage with –Responsive & empathetic, to show you are listening
Which will in turn promote credibility and trust. Nowhere has this been it more relevant and important than in today’s fundamental online space. Funny how the fundamentals don’t change that much over time! What do you think ?