If I had to think of a slogan to define what social media means I would say “Think Micro interactions and think Real time” David Armano puts in it in context nicely by defining by Micro interactions from his presentation 'Micro Interactions in a 2.0 world' (below) as follows:
"We live in a world where the little things really do matter. Each encounter no matter how brief is an ‘micro interaction’ which makes a deposit or withdrawal from our rational and emotional subconscious .The sum of these interactions adds up how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday lives more then we realise."
I love the analogy used by Randy Pausch in his great presentation' The Last lecture 'regarding the $100k salt n peppershaker that he bought at Disney which was duly dropped and returned to the shop on the off chance they would replace to which they duly obliged. What sort of value can you place of great customer service like this? What a shining testament to the importance of 'micro interactions' .No matter how small any interaction customers have with your brand needs to be positive which will pay dividends.
Social media practices have also meant moving to engagement in 'real time' which if you stop to think for a moment we almost take for granted now. But to put things in context Think widgets, think mobile, think virtual worlds and think collaboration think conversation ecosystems like Twitter. These are all examples or real time engagement tools tailored to our increasingly individualised and more connected than ever before society. How else can we keep up with live events that unfold without tools like Twitter and Flickr to experience in real time the Olympic games in China with the threat of internet embargo being placed on Chinese websites?
Is it any wonder that 'citizen Journalism has just as much meaning in today's modern media? Never has been our thirst for information been so great and it will just become greater .All delivered in byte size chunks of text, images,video,and audio 24/7. In essence we are all information junkies. A product of the internet age. What does social media mean to you?
Micro-Interactions in a 2.0 World (v2)
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