Traditionally people talk about
their products and provide information on a corporate website and quite frankly
people are not interested.
A sure fire way to stress to anybody the
importance of online marketing is to ask them the them the following
questions:
1/In the last 2 months have you or anybody you know answered a
direct mail advertisement?
2/In the last 2 months have you or anybody
you know used mainstream media to answer a question or researched a product or
service?
3/in the last 2 months Have you or anybody you know used Google
or another search engine to answer a question or researched a product or
service?
4/ In the last 2 months have you or anybody you know used social
media or a peer to peer network like e-mail, IM or facebook, to answer a
question or researched a product or service and the answer came back was a URL
that you linked to?
Chances are that you would answer a resounding yes to
using a search engine and yes to being referred by a friend to a product or
service via URL via social media but possibly to mainstream media and doubtful
to direct mail.
A statistic that is backed up wholeheartedly in a May 2008 Nielsen Online
survey that said Eight out of ten respondents who had recently made consumer
electronics purchases in a brick-and-mortar store said they had visited the
store's Website first. More than one-half said they purchased from the retailer
on whose Website they had spent the most time.'
Conclusion is that
potential customers today most likely have already researched what your
company's products on your websites. And is much further along in the sales
process than you might think.
The spread of idea's through viral
marketing by social media and peer to peer networks has quite simply the power
to transform an ordinary everyday products like toilets into some thing cool
which gets people talking and when David Meerman Scott showed the
below video depicting a Swedish self cleaning toilet at a recent Podcamp keynote
address to a room full of B2B marketers the penny dropped.
So next
time a business colleague talks about the problems they have marketing their
product tell them to watch this video and ask themselves what they cool thing
can they do to get people talking about their product. Ordinary everyday items
never looked so good!
The Swedish self cleaning toilet viral video sensation viewed 2 million times.
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